Adv

Adv

2005

2005

The company celebrates its 35th anniversary with the “Happy gimi to you” campaign, published in women’s and family magazines.

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2007

2007

Gimi presents a selection of “premium” products using magazine advertising

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2008

2008

The first television adverts give rise to the jingle performed by a tenor from La Scala theatre in Milan. Listen to the jingle

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2009

2009

The first daytime infomercials present the company’s top products, with the slogan “gimi pensa a te” (“gimi thinks of you”)

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2010

2010

Prime time TV infomercials cause the server to crash due to the excessive number of visits to the website gimi.eu

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2011

2011

Gimi turns an Italian stereotype on its head by choosing a young and attractive male character to hang out and iron the washing

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2012

2012

The new TV advert presents the slogan “Gimi. E’ sempre al mio fianco” (Gimi. Always by my side”)

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2013

2013

Recording infomercials involves more than 30 people including actors, crew, prop men, wardrobe and make-up staff, etc.

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2014

2014

Gimi makes its radio debut with 3 ironically-toned adverts

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2015

2015

The most recent advertising campaign re-launches the challenge “Want to bet that we’re already in your house?”

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