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            <title>Gimi - News and events</title>
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              <title>Gimi - News and events</title>
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        <guid>http://www.gimi.eu/news.php?id=29</guid>
        <title>Major advertising campaign 2012 on TV, Radio and Internet.</title>
        <link>http://www.gimi.eu/news.php?id=29</link>
        <pubDate>Sun, 01 Apr 2012 10:00:00 GMT</pubDate>
        <description><![CDATA[   ]]></description>
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        <guid>http://www.gimi.eu/news.php?id=28</guid>
        <title>A new agency for a new product.</title>
        <link>http://www.gimi.eu/news.php?id=28</link>
        <pubDate>Thu, 01 Mar 2012 10:00:00 GMT</pubDate>
        <description><![CDATA[  The creative aspect of the Termostiro commercials was conceived by a new advertising agency. White, Red and Green, which brings together 3 agencies under the one name, all dynamic and well established, on the strenght of the success of advertising campaigns with brands such as Crodino, Porsche, Proraso.]]></description>
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        <guid>http://www.gimi.eu/news.php?id=27</guid>
        <title>Internet increasingly important for consumer relations.</title>
        <link>http://www.gimi.eu/news.php?id=27</link>
        <pubDate>Thu, 01 Mar 2012 10:00:00 GMT</pubDate>
        <description><![CDATA[   ]]></description>
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        <guid>http://www.gimi.eu/news.php?id=26</guid>
        <title>The new Gimi Planet n. 7 is online!</title>
        <link>http://www.gimi.eu/news.php?id=26</link>
        <pubDate>Wed, 01 Feb 2012 10:00:00 GMT</pubDate>
        <description><![CDATA[Click to read the newsletter or download the pdf. You can find out all the novelties presented at the trade fairs in Milan, Frankfurt and Colonia.]]></description>
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        <guid>http://www.gimi.eu/news.php?id=23</guid>
        <title>Press campaign 2011: and now, street advertising.</title>
        <link>http://www.gimi.eu/news.php?id=23</link>
        <pubDate>Thu, 10 Mar 2011 10:00:00 GMT</pubDate>
        <description><![CDATA[To make its debut in a sector with a great impact, never used before, Gimi has literally done things on a grand scale: the posters are spectacular for their visibility and are strategically positioned.In Rome at Fiumicino Airport in format 12 metres by 3, in Milan along the main access roads into the city, dozens of billboards with minimum format 32 m² and maximum 72 m², well lit at night, generate millions of contacts in the month of March.]]></description>
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        <guid>http://www.gimi.eu/news.php?id=22</guid>
        <title>Press campaign 2011: a new two-page subject for an even more extensive plan</title>
        <link>http://www.gimi.eu/news.php?id=22</link>
        <pubDate>Tue, 01 Mar 2011 10:00:00 GMT</pubDate>
        <description><![CDATA[Only Gimi can boast a pair of aces like Dinamik and Advance, innovative and patented clothes dryers and ironing boards, ideal for sheets, tablecloths and curtains: they are combined in the new two-page print subject, offering a complete solution to the “sheet problem”.In March the plan will be extended, presenting this new subject in the magazines Oggi, Donna Moderna, Famiglia cristiana, Cucina Moderna, Vero, Vera and the brand-new Vero TV, which distributed a million copies of its first issue.]]></description>
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        <guid>http://www.gimi.eu/news.php?id=24</guid>
        <title>Press campaign 2011: heartthrob TV promotions.</title>
        <link>http://www.gimi.eu/news.php?id=24</link>
        <pubDate>Fri, 25 Feb 2011 10:00:00 GMT</pubDate>
        <description><![CDATA[The latest TV promotions, shown between February and March on Canale 5, feature two friends spying on their neighbour, a VERY handsome young man, glimpsing intimate aspects of his life including washing and ironing, two activities in which he seems to be particularly skilled.The actors, troupe and director have all been "lent" to advertising by Mediaset or Rai sitcoms.The result is clear: 4 enjoyable and intriguing episodes, each 90 seconds long, in the new Italian comedy style, fresh and easygoing.The grand finale appears in prime time on Canale 5 on Saturdays (5 and 13 March), during the popular talent show "Corrida", presented by Flavio Insinna, with an average of 4,000,000 viewers in the evening show.]]></description>
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        <guid>http://www.gimi.eu/news.php?id=21</guid>
        <title>Ambiente 2011. A result beyond our expectations for a Fair where we take part “on a grand scale”.</title>
        <link>http://www.gimi.eu/news.php?id=21</link>
        <pubDate>Tue, 15 Feb 2011 10:00:00 GMT</pubDate>
        <description><![CDATA[Lots of good news from Frankfurt, to make up for the political and economic uncertainties in some countries lately. The visitors to this edition of the world’s main fair in our sector increased by 10% (more than 144,000 from 150 countries) in comparison with the already excellent results of 2010 (133,000 visitors). The forecasts for the trend of the sector abroad are optimistic too, with some cautious assessments to be made later, linked to the possible developments of the crisis in North Africa and the movements of the prices of raw materials.The Gimi stand was completely renewed so as to hold many more products than in the past: on display were both the Gimi range and the Framar range (a company bought at the end of 2010), as well as the many innovations including clothes dryers, ironing boards and shopping trolleys. The large showcases lining 4 sides of the stand, in the form of a 220 m² island, created visual continuity between inside and outside, while the refreshment area was screened to ensure guests of greater privacy.There was a steady flow of visitors on every day of the event, keeping everyone really busy but rewarding their efforts with an excellent level of satisfaction for the quality and quantity of the business relations.]]></description>
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        <guid>http://www.gimi.eu/news.php?id=25</guid>
        <title>Gimi Planet 6</title>
        <link>http://www.gimi.eu/news.php?id=25</link>
        <pubDate>Fri, 14 Jan 2011 10:00:00 GMT</pubDate>
        <description><![CDATA[Also this issue of the company magazine contains information about people, products and markets that make up the Gimi plant. A tool aimed firstly at the trade, but which is interesting for anyone who wants to get to know the Gimi planet.]]></description>
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        <guid>http://www.gimi.eu/news.php?id=19</guid>
        <title>New periodic press campaign</title>
        <link>http://www.gimi.eu/news.php?id=19</link>
        <pubDate>Wed, 03 Nov 2010 10:00:00 GMT</pubDate>
        <description><![CDATA[A new campaign subject has been chosen to launch the Advance line of ironing boards, with a pull-out extension for ironing sheets, tablecloths and curtains without letting them touch the floor.It will appear in December and January in a number of popular home decor and family magazines (Casaviva, CasaFacile, Chi...), presenting a direct problem/solution approach that will involve an extensive female target.]]></description>
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        <guid>http://www.gimi.eu/news.php?id=20</guid>
        <title>Birth of the Italian pole for household items</title>
        <link>http://www.gimi.eu/news.php?id=20</link>
        <pubDate>Tue, 21 Sep 2010 10:00:00 GMT</pubDate>
        <description><![CDATA[Gimi spa has acquired Frama spa, a company in Piedmont with over 40 years of history, specialised in the production of ladders and ironing boards. With this operation Gimi strengthens the industrial and territorial productive vocation of both companies which have turned the "Made in Italy" label into a success factor.New prospects for growth open for the Group, both in Italy and abroad, thanks to the complementary nature of the respective product portfolios and to the synergies that are accomplished at both distribution and Research & Development level.www.framarspa.comConsult the general catalogue: 1/2 Consult the general catalogue: 2/2 ]]></description>
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        <guid>http://www.gimi.eu/news.php?id=18</guid>
        <title>Gimi Planet 5</title>
        <link>http://www.gimi.eu/news.php?id=18</link>
        <pubDate>Mon, 26 Apr 2010 10:00:00 GMT</pubDate>
        <description><![CDATA[Discover new products for 2010 and lots of other news by downloading the latest edition of gimi Planet.]]></description>
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        <guid>http://www.gimi.eu/news.php?id=17</guid>
        <title>From 21 March to 13 April every day on TV</title>
        <link>http://www.gimi.eu/news.php?id=17</link>
        <pubDate>Sat, 20 Mar 2010 10:00:00 GMT</pubDate>
        <description><![CDATA[The Gimi spring campaign begins on Sunday 21 March on the Mediaset networks (Italy).200 short ads and 20 TV promotions in prime time shows on Canale 5 and in the programmes most popular with the female target (Cento Vetrine, Domenica 5, Verissimo…). The show Ciao Darwin returns in great style, hosting 4 TV promotions with an exceptional endorser: Paolo Bonolis plays in the sit-coms featuring Gimi extendible clothes dryers, Italy’s favourite.]]></description>
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        <guid>http://www.gimi.eu/news.php?id=16</guid>
        <title>An original location for a production in pure movie style</title>
        <link>http://www.gimi.eu/news.php?id=16</link>
        <pubDate>Tue, 02 Mar 2010 10:00:00 GMT</pubDate>
        <description><![CDATA[The TV promotions were filmed at Macro Future, part of the Museum of Contemporary Art in Rome.The production is the most ambitious so far for Gimi, starting from the director - Fabrizio Giordini - a professional movie-maker (he directed Teste di Cocco with A. Gassman and G.M. Tognazzi, and the new Sharm El Sheik with Panariello and Brignano, which will be screened in autumn).Then the troupe: a total of 30 including lighting and sound technicians, cameramen, costume designers, props masters, makeup men, 7 actors and 10 extras, on a set close to the standards of the best Italian comedies (steadicam included). The result comes up to expectations: 5 enjoyable sit-coms lasting 30, 60 and 90 seconds in which a friendly guide shows visitors the works in the Gimi room, a pure expression of Italian ingenuity.]]></description>
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        <guid>http://www.gimi.eu/news.php?id=15</guid>
        <title>Business is flourishing in Frankfurt</title>
        <link>http://www.gimi.eu/news.php?id=15</link>
        <pubDate>Sat, 20 Feb 2010 10:00:00 GMT</pubDate>
        <description><![CDATA[Despite the bitter frost and snow in mid-February, Ambiente proved to be a fair of worldwide importance for our sector, attracting over 133,000 buyers from all over the planet, more than twice the number of foreign visitors and only a slight fall in the percentage of Germans.This edition was the most international in the history of the event, with (after the Germans) massive numbers of visitors from Italy, Holland, France, Spain and Switzerland in that order. Visitors from the USA increased by 22%, from Turkey by 37%, from Russia by 39%, from Brazil by 44% and from Arab countries by 70%. There were more than 4500 exhibitors from 93 countries.]]></description>
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        <guid>http://www.gimi.eu/news.php?id=14</guid>
        <title>Gimi Planet no. 4</title>
        <link>http://www.gimi.eu/news.php?id=14</link>
        <pubDate>Thu, 12 Nov 2009 10:00:00 GMT</pubDate>
        <description><![CDATA[Also this issue of the company magazine contains information about people, products and markets that make up the Gimi plant. A tool aimed firstly at the trade, but which is interesting for anyone who wants to get to know the Gimi planet.]]></description>
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        <guid>http://www.gimi.eu/news.php?id=12</guid>
        <title>The first 450 sales outlets are on line</title>
        <link>http://www.gimi.eu/news.php?id=12</link>
        <pubDate>Tue, 10 Nov 2009 10:00:00 GMT</pubDate>
        <description><![CDATA[At present the on-line database of the retail sales outlets in Italy that have a good assortment of our products lists more than 450 addresses. The list is accessible from this site - search button by region/province at bottom right of the home page - and gives not only the shop’s name and address but also its telephone number and e-mail address, if available. This complete range of information aims to help the consumer check or ask for the availability of a certain product before going to the sales outlet, without wasting time.]]></description>
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        <guid>http://www.gimi.eu/news.php?id=11</guid>
        <title>Measuring brand awareness</title>
        <link>http://www.gimi.eu/news.php?id=11</link>
        <pubDate>Fri, 30 Oct 2009 10:00:00 GMT</pubDate>
        <description><![CDATA[The data from the survey on brand awareness held after the TV campaign in spring are reassuring: the brand’s total notoriety has increased by 15 points in comparison with its value in 2008, approaching 50% of the target of Purchasing managers, while almost 4 million people remember seeing our advertising on TV.]]></description>
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        <guid>http://www.gimi.eu/news.php?id=13</guid>
        <title>Mondadori Presentation</title>
        <link>http://www.gimi.eu/news.php?id=13</link>
        <pubDate>Sat, 10 Oct 2009 10:00:00 GMT</pubDate>
        <description><![CDATA[On 30 September some new Gimi products were presented at the Mondadori headquarters in Segrate (Milan). The event was attended by 40 journalists, including 3 editors of the most import magazines in the home and furnishing sector in Italy, a detail of which we are particularly proud.]]></description>
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        <guid>http://www.gimi.eu/news.php?id=10</guid>
        <title>Gimi Planet 3</title>
        <link>http://www.gimi.eu/news.php?id=10</link>
        <pubDate>Tue, 19 May 2009 10:00:00 GMT</pubDate>
        <description><![CDATA[The third issue of our journal presents an in-depth focus on the important theme of ecology, of which Gimi has long been a worthy example. The presentation of the results of the spring communication campaign and a research into the using habits of Italian women who wash, dry and iron for themselves or their family.]]></description>
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        <guid>http://www.gimi.eu/news.php?id=9</guid>
        <title>From woman to woman, the new press campaign 2009</title>
        <link>http://www.gimi.eu/news.php?id=9</link>
        <pubDate>Thu, 23 Apr 2009 10:00:00 GMT</pubDate>
        <description><![CDATA[The new Gimi press campaign communicates “from woman to woman” in a dual sense: because the young endorser who speaks to our target with freshness and simplicity is a woman, but also the art director and the copywriter who produced the advertising page are women. A simple, direct and effective style.]]></description>
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        <guid>http://www.gimi.eu/news.php?id=8</guid>
        <title>We are guests of I Cesaroni</title>
        <link>http://www.gimi.eu/news.php?id=8</link>
        <pubDate>Thu, 16 Apr 2009 10:00:00 GMT</pubDate>
        <description><![CDATA[Gimi is back on TV in style. A new ad for the Brezza Extend clothes dryer for balconies is featured along with the Dinamik and Poker models in 160 prime time slots, including Meteo News, from 5 to 11 April on the Mediaset networks. After the successful TV promotions during Beautiful and Wheel of Fortune in March/April, there will be 3 great evenings with I Cesaroni, the cult television serial on Canale 5, on 17 and 24 April and 4 May.]]></description>
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        <guid>http://www.gimi.eu/news.php?id=7</guid>
        <title>Ambiente – Frankfurt 13th/17th February 2009-05-04</title>
        <link>http://www.gimi.eu/news.php?id=7</link>
        <pubDate>Fri, 20 Feb 2009 10:00:00 GMT</pubDate>
        <description><![CDATA[Large movement at Ambiente, which confirms itself as the most important fair for our sector in Europe.]]></description>
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        <guid>http://www.gimi.eu/news.php?id=6</guid>
        <title>Macef – Milan 16-19 January 2009</title>
        <link>http://www.gimi.eu/news.php?id=6</link>
        <pubDate>Tue, 20 Jan 2009 10:00:00 GMT</pubDate>
        <description><![CDATA[Although this edition was not particularly exciting (fewer exhibitors, less attendance), the gimi stand was one of the most attractive and crowded. Maybe the reason is our product ranges, which always offer something new and interesting, or our spacious and luminous area where finger food delicacies can be tasted, because customers so willingly visit us, and exhibition days literally fly by.]]></description>
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        <guid>http://www.gimi.eu/news.php?id=5</guid>
        <title>Gimi Planet 2</title>
        <link>http://www.gimi.eu/news.php?id=5</link>
        <pubDate>Fri, 16 Jan 2009 10:00:00 GMT</pubDate>
        <description><![CDATA[Discover new products for 2009 and lots of other news by downloading the latest edition of gimi Planet.]]></description>
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        <guid>http://www.gimi.eu/news.php?id=4</guid>
        <title>Communicating more and better</title>
        <link>http://www.gimi.eu/news.php?id=4</link>
        <pubDate>Wed, 07 Jan 2009 10:00:00 GMT</pubDate>
        <description><![CDATA[2008 marked the year GIMI made its debut in end consumer communication. The autumn television campaign on Mediaset networks produced over 135 million contacts during the 5 weeks of programming. Over the same period, this website was visited by more than 15,000 individual users.]]></description>
      </item><item>
        <guid>http://www.gimi.eu/news.php?id=2</guid>
        <title>Lots of news from the gimi planet</title>
        <link>http://www.gimi.eu/news.php?id=2</link>
        <pubDate>Sat, 04 Oct 2008 10:00:00 GMT</pubDate>
        <description><![CDATA[Here at gimi we are so keen to share our view of the world that we have decided to create our own in-house journal.From time to time we shall collect all the news about products, people and scenarios that closely concern us, and enrich them with the expert opinions of our customers, dealers and consumers, to make our communication more intense and interesting. ]]></description>
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        <guid>http://www.gimi.eu/news.php?id=1</guid>
        <title>A large television campaign on the Mediaset networks</title>
        <link>http://www.gimi.eu/news.php?id=1</link>
        <pubDate>Tue, 30 Sep 2008 10:00:00 GMT</pubDate>
        <description><![CDATA[The television campaign that marks gimi’s return to television begins in October. The plan focuses on TV promotions aimed at a female target in popular programmes. Mattino 5 and Beautiful on Canale 5 and Wheel of Fortune presented by Enrico Papi in the early evening on Italia 1 will host our products, while more than 100 ads shown in rotation on the three networks will present Dinamik and Poker.]]></description>
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        <guid>http://www.gimi.eu/news.php?id=3</guid>
        <title>4 new advertising subjects for the specialised press</title>
        <link>http://www.gimi.eu/news.php?id=3</link>
        <pubDate>Thu, 04 Sep 2008 10:00:00 GMT</pubDate>
        <description><![CDATA[They are fresh and brightly coloured, just like our products. In particular the range of ironing boards is so extensive that we felt we had to present 2 subjects. These pages are intended for the specialised press in our sector, both for retail outlets specialising in household goods and ironmongery and for large-scale retail channels.]]></description>
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